CDS unveils new brand identity

CDS, a key player in advanced engineering software, is proud to announce the rebranding of its corporate identity and its flagship platform Cognitive Design as now called Cognitive Design by CDS. This strategic move highlights the company’s commitment to evolving with the engineering sector’s changing needs and to delivering cutting-edge, AI-powered solutions for high-performance product development.

“The market is evolving and so are we. This rebranding is not just a name and color change, it represents a shift towards a more streamlined, efficient, and AI-driven engineering future,” says Rhushik Matroja, CEO of CDS. “We’re aligning our flagship product’s identity with the company’s DNA to emphasize the seamless integration of innovation and performance that defines our vision: transforming engineering into a cognitive creation. And our platform Cognitive Design embodies that bold ambition.”

Why the change?
As engineering demands become more complex and timelines increasingly tight, industrial companies are seeking solutions that automate repetitive tasks and break down silos, enabling them to focus on what brings the most value: delivering high-performance products faster than ever. Cognitive Design by CDS stands as a critical enabler for engineering teams, streamlining design processes through the seamless integration of AI at every stage of the development lifecycle, combining it with the power of our proprietary implicit modeling kernel. The platform empowers customers to create high-performance, manufacturable, and sustainable products at unprecedented speed.

What’s changing?

• Visual identity: The new visual identity marks a significant evolution for CDS and its flagship platform, Cognitive Design. By unifying both visual identity into one, we are presenting a seamless and cohesive brand that reflects both our technological leadership and our deep commitment to engineering excellence. The updated identity features a refreshed design language that integrates both the corporate and product identities. This visual shift communicates clarity, confidence, and innovation, signaling to the market that Cognitive Design by CDS is not just a product but a cornerstone of next-generation engineering. Our customer will be able to discover the new visual identity in the upcoming version of Cognitive Design by CDS, featuring other major advancements for engineers.
• New website: A completely redesigned website is live, offering a clear, comprehensive presentation of CDS’s mission, solutions, and value to the engineering community. Watch CEO Rhushik Matroja’s video message explaining the rebranding and the company’s future vision here.
• Product focus: Cognitive Design by CDS now stands at the forefront of CDS’s communications, reinforcing its role as the flagship solution driving performance innovation across Aerospace, Automotive, and Defense sectors. 

Cognitive Design by CDS: A breakthrough concurrent engineering platform boosted with AI
Cognitive Design by CDS is a next-generation, AI-powered concurrent engineering platform designed to revolutionize product development in these industries. By seamlessly integrating advanced generative AI, simulation-driven design, and manufacturing-driven design (for conventional and advanced manufacturing methods), it empowers engineering teams to create high-performance, manufacturable, and sustainable products at unprecedented speed. The platform’s proprietary implicit modeling kernel overcomes the limitations of traditional boundary representations, enabling ultra-fast modeling of complex geometries. Additionally, Cognitive Design leverages parametric design and data-centric workflows, offering unparalleled design agility, collaboration, and traceability.